Award-winning Nigerian literary icon, Chimamanda Adichie,
has launched “Wear Nigerian’’ project, geared toward promoting made-in-Nigeria
outfits.
The author said on her Facebook page that she has opened an
official Instagram page and with it, she planned to promote the “Wear
Nigerian’’ initiative.
She said “I am now on Instagram at chimamanda_adichie,
documenting my `Wear Nigerian’ project.
“In that spirit, I wear mostly Nigerian brands for my public
appearances.
“In the past few weeks, I bought more Nigerian brands than I
ever had in the past and I have discovered new names.
“I have been filled with admiration for the women and men
running their businesses despite the many challenges they face.
“I am particularly interested in ‘inward-looking’ brands,
those for whom dressing Nigerian women is as important as other goals.’’
Born on Sept. 15, 1977 in Enugu and raised in Nsukka near
the University of Nigeria, Nsukka (UNN), Adichie is a Nigerian writer of reputable
novels, short stories and nonfiction.
Her popular books include “Purple Hibiscus’’,
“Americanah’’ and “Half of A Yellow Sun.’’
She was described in the Times Literary Supplement as `the
most prominent of a procession of critically acclaimed young anglophone authors
that is succeeding in attracting a new generation of readers to African
literature”.
In 2008 she was awarded a MacArthur Fellows Programme,
MacArthur Genius Grant.
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